Facebook was the most-searched term in 2011 for the third year in a row, accounting for 3.10 percent of U.S. searches, a 46 percent year-on-year increase, according to data from web monitoring firm Experian Hitwise. New tech-related search terms that made to the top 50 this year included addicting games, Amazon.com, CNN, Chase online, Face, Facebook sign up, Hotmail, Lowes, Pandora, Twitter and You.

Web users also searched four variations on Facebook: ‘Facebook,’ ‘Facebook login,’ ‘Facebook.com,’ and ‘www.facebook.com.,’ making them the 10 most popular search terms last year. “Four variations of the term ‘facebook’ were among the top 10 terms and accounted for 4.42 percent of searches overall, a 24 percent increase from 2010,” reported Experian Hitwise. Searches for ‘YouTube’ moved up from the third spot in 2010 to the second spot in 2011.

Meanwhile, ‘Facebook login,’ grabbed third place, followed by Craigslist, and ‘facebook.com.’ moved up one spot to round up the top five searches.

New tech-related search terms that made to the top 50 this year included addicting games, Amazon.com, CNN, Chase online, Face, Facebook sign up, Hotmail, Lowes, Pandora, Twitter and you.

Other findings:- Facebook was also the most visited website for the second consecutive year, nabbing 10.29 percent of all U.S. visits between January and November 2011. That’s a 15 percent increase over 2010. Close on heels was Google.com with 7.70 percent of visits, YouTube (3.17 percent), Yahoo Mail (2.95 percent) and Yahoo (2.47 percent)

Combined, Google properties accounted for 11.98 percent of all U.S. visits, a 22 percent increase compared to the previous year whereas Facebook properties totaled to 8.93 percent and Yahoo accounted for 6.81 percent.

Overall, the top 10 websites accounted 32 percent of all U.S. web visits this year, Hitwise said. Searches for ‘YouTube’ moved up from the third spot in 2010 to the second spot in 2011.

New searches:- New tech-related search terms that made to the top 50 this year included addicting games, Amazon.com, CNN, Chase online, Face, Facebook sign up, Hotmail, Lowes, Pandora, Twitter and You. Simon Bradstock, general manager of Experian Hitwise, stated, “Navigational searches dominated the top search results as users typed in terms versus typing in the URL in the browser bar.

“Hitwise saw 11 percent growth of single-word searches in 2011 as terms like ‘face’ and ‘you’ made the top 50 searches.” The top 10 websites accounted 32 percent of all U.S. web visits this year, Hitwise said. Searches for ‘YouTube’ moved up from the third spot in 2010 to the second spot in 2011. New tech-related search terms that made to the top 50 this year included addicting games, Amazon.com, CNN, Chase online, Face, Facebook sign up, Hotmail, Lowes, Pandora, Twitter and you.

“Marketers need to be particularly brand-savvy when managing their search optimization campaigns because of this behavior, which is a result of predictive search functionality across major search engines,” Bradstock added.

Article Source: Articles Engine

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