Though Google has been tight-lipped about how much power its vast data farms suck up, last week the company gave outsiders a first glimpse into its energy use and emissions.

On Thursday, the internet search and services giant disclosed details of energy consumption by its data centers and offices for the year 2010. Google claims to be carbon neutral. By using renewable energy from large solar panels in Mountain View and two wind farms, along with purchasing carbon offsets, the internet giant has managed to reduce its greenhouse emissions to zero since 2007.

Gary Cook, an IT analyst at Greenpeace stated: “We’ve seen lots of leadership from Google on clean energy investment and climate advocacy, but not in terms of transparency. It’s good to see them finally put their carbon footprint data on the table.”

Google claims to be carbon neutral. By using renewable energy from large solar panels in Mountain View and two wind farms, along with purchasing carbon offsets, the internet giant has managed to reduce its greenhouse emissions to zero since 2007.

In-depth details posted
According to the figures released on a new webpage called “The Big Picture,” the total energy consumed by the company’s facilities, its 29,000 employees, and its other operations was roughly 260 million watts last year.

The company also emitted 1.46 million metric tons of carbon dioxide in 2010, with 1.2 million metric tons coming from data centers and offices. Google’s vehicles added about 11,000 tons of emissions, while traveling, construction, and commuting contributed another 207,000 tons.

Though its power consumption appears large, Google claims it is just about 0.01 percent of the world’s electricity usage.

In a blog post, Urs Hoelzle, Google’s senior vice president of technical infrastructure stated: “We’ve worked hard to reduce the amount of energy our services use. In fact, to provide you with Google products for a month – not just search, but Google+, Gmail, YouTube and everything else we have to offer – our servers use less energy per user than a light left on for three hours.”

Efficiency measures:- Google claims to be carbon neutral. By using renewable energy from large solar panels in Mountain View and two wind farms, along with purchasing carbon offsets, the internet giant has managed to reduce its greenhouse emissions to zero since 2007.

Google’s power usage from renewable sources was 25 percent in 2010 which is expected to increase to 35 per cent by 2012. Also, by focusing on issues such as power distribution, cooling, and ensuring hot and cool air don’t intermingle at the company’s facilities, Google has decreased its energy consumption.

Hoelzle stated: “For the last decade, energy use has been an obsession. We’ve designed and built some of the most efficient servers and data centers in the world, using half the electricity of a typical data center.”

“Our newest facility in Hamina, Finland, opening this weekend, uses a unique seawater cooling system that requires very little electricity,” Hoelzle added.

Article Source: Articles Engine

Here you can get the latest updates about Finance news. Get more details about Finance and investment news .